so why would you choose scientology, perhaps the most stigmatized religion in this country? >> what do you think it does for people? that's the thing i sort of can't get to the bottom of. what does it give people? >> at the beginning level, when you go in and get auditing, which is their form of therapy, a lot of people feel like they are helped. in fact, that's what draws people in. they ask, what is ruining your life? what is your ruin? and if you say, well, it's my relationship or my profession or something, they say we have something that can help you. and sometimes that's true. >> and is recruiting celebrities, going -- they have this celebrity center in hollywood. was that a conscious effort by the church, and is that for pr reasons? >> oh, absolutely. these are product endorsements. but the church of scientology was created in los angeles. the celebrity center in hollywood, all of it with the design to take over the entertainment industry. you know, there were people that they were actively recruiting. they were always looking for that exemplary figure that could repr